Press & Media


September 26, 2016 | by: SportsPro

January 28th 2017 will mark the inaugural running of The Pegasus World Cup Invitational, the world’s richest thoroughbred horse race, with a purse of US$12 million.

The field will consist of twelve entrants who have each paid US$1 million to purchase a spot in The Pegasus World Cup Invitational starting gate. The event will take place at The Stronach Group’s premier destination, Gulfstream Park, in Hallandale Beach, Florida. 

The inaugural running of this industry leading thoroughbred invitational is the vision of The Stronach Group founder Frank Stronach, and exemplifies The Stronach Group’s commitment to modernizing and elevating the sport of horse racing for the next generation of fans while providing lucrative opportunities for thoroughbred owners. 

Henry Birtles Associates (HBA) have partnered with The Stronach Group to distribute international television rights to The Pegasus World Cup Invitational. 

“The Stronach Group is thrilled to be partnering with Henry Birtles Associates to bring The Pegasus World Cup Invitational to a worldwide audience,” said Belinda Stronach, Chairman and President. “At the intersection of sport and entertainment, The Pegasus World Cup Invitational is poised to take its place on the annual racing calendar as a marquis event featuring entertainment, fashion and of course, the best live thoroughbred racing.”

HBA Managing Director, Henry Birtles, commented, “HBA is delighted to be involved in the inaugural running of this momentous event. As the first event of its kind on the thoroughbred horse racing calendar, we are very excited to be the international media rights distributor and look forward to providing this spectacular event to audiences worldwide.”

The innovative Pegasus World Cup Invitational, to be contested at 1 1/8 miles on the dirt, is restricted to 12 horses and is the first event of its kind in horse racing. Twelve owners have reserved a spot in the starting gate for US$1 million. They can race, lease, share a starter, or sell their place in the gate.  The owners will share equally in the net income from betting, media rights and sponsorships. The winner of the race will earn a world-record US$7 million.            

Wagering on The Pegasus World Cup Invitational can be done through

For further information on the international purchase of rights to The Pegasus World Cup Invitational please contact Henry Birtles Associates or visit